Since our foundation in 2009, with our vision of “BETTER SYSTEMS, BETTER WORLD,” we have been promoting the realization of a better world by bringing the internet into traditional industries that have yet to be digitized and by transforming the industry structures of multiple industries such as printing and promotion (Raksul), logistics (Hacobell), advertising (Novasell) and corporate IT (Josys).

We are committed to working with our customers and partners to create a better world and constantly seeking ways to provide value while continuing to transform with them towards value creation. Based on a vision that has remained unchanged since the foundation, we aim to become a “software company that changes the way of BtoB sales orders, both in Japan and internationally.”

1. Transformation of BtoB Sales Order Systems

We have been meeting our clients’ procurement needs in advertising, sales promotion, and general administration through Raksul (printing and customer attraction support) and Novasell (advertising), and have transformed the BtoB sales order systems in many industries. On the other hand, if we take a broader view of market opportunities, the indirect materials and services market is large, and the SG&A expenses of TSE-listed companies are approximately 140 trillion yen. We see this as a market opportunity where a large and yet still inefficient sales order structure remains, and we will provide a wider range of BtoB sales order and procurement systems in the form of e-commerce, marketplace, sales order management software, and so on.

2. “Software” Enhancement

In order to realize our vision, we are aiming to become an integrated vertical platform with “software” and “service” in addition to “e-commerce/marketplace.” Among them, by enhancing “software,” we support our customers in improving the efficiency of their procurement/promotion operations, etc.

There continues to be potential for e-commerce in the printing industry. On the other hand, it is also true that the role played by printed materials is being replaced by software and other forms of services. We will continue to provide mission-critical software that is indispensable for improving the efficiency of our customers’ procurement and sales promotion operations, which we are able to do because of our customer base and software development capabilities.

3. Global Expansion

Considering the future decline of the Japanese population, especially the working population, the market potential for domestic BtoB business is limited in the long term. On the other hand, if we pay attention to the global market, there are many market opportunities in terms of digitalization and software for sales order operations.

With our vision of “BETTER SYSTEMS, BETTER WORLD,” we will continue developing our business with a global perspective, taking into account the market environment and digitalization trends.